This was a business-based competitive experience. Students from various high schools were divided into five-person teams and then connected with a small business to work on a real business issue and create an innovative solution.
Natalie and her team were paired with a small business in Nigeria. The owner needed help improving her advertising strategy. Natalie and her team found themselves quickly becoming immensely interested in helping Rita Michael, a woman on the other side of the world. They worked many hours assessing Ms. Michael's needs and goals and helped her identify new approaches.
Reflecting on her experience, Natalie states: "I am not considering business as my college major, but I am passionate about helping others and contributing to the world, so this program was very interesting to me because I wanted to do everything I could to help this business owner."
Thanks Natalie Markech for "Making a Difference."
|Natalie Markech '17|
|Natalie Markech '17 working with her team|